New Direction Services started operating it's programs and services in 1996 . Wendy De Shong-Neuhalfen (founder) responded to the need to address food insecurity (the absence of food available by normal means such as supermarket shopping) for seniors. As a result, a cooking class was started in one of the senior residences in Port Richmond. At these cooking sessions, seniors discussed problems, issues, and concerns about life in general. Out of this cooking class came the realization that every mont, many of the elderly often went without food after social security checks were used up for medications, rent, utilities, and clothing. .

Many people are inspired to start their own company in hopes of making it big and becoming their own boss. Many of them are inspired to create these companies which gives people jobs and also gives them the sense of giving back to the community. I was inspired through many experiences living and working abroad as an educator, curriculum developer and using many of my past experiences to  develop this non profit charity (NEW DIRECTION SERVICES INC) which enables people  to receive a helping hand with free groceries  and  books for their children when they need it. Our motto enables us to reach out and provide services to the whole person through “creative programs for body, mind and spirit”.

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